Art direction / redesign
Lead a complete redesign with the Creative Director. The main focus was to engage the over 40 demographic with a more journalistic yet streamlined design with more layers to it. We brought in new photographers and restructured the font of book as well as a new back of book section solely on health and food. In our efforts to modernize the brand we focused on two fonts, a serif and san-serif for most headlines and a slab serif for callouts, giving the pages a more elegant and modern feel.