Launch of Redbook's Kidbook, a mini-magazine done as a vertical spin-off geared towards parents. Single handedly designed and art directed the whole issue from cover to features. Designing a clean format to echo Redbook's sensibility yet unique in its adaptation.
ART DIRECTOR Art direction / Redesign
Hired to redesign the iconic teen brand and reimagine it for a smarter and more savvy reader. The goal through photography and a clearer design was to infuse each page with an energetic and youthful spirit. The result was a fresh and distinct point of view uniquely branded as Seventeen's own. The front of book was formatted with icons and primary colors to clearly distinguish each section. The Life Guide section was set apart by it's scrapbook journal approach.
ART DIRECTOR Art Direction / Design Responsible for front of book pages and features from design to production. Worked closely with Editors to for visual solutions and Coordinated efforts with photography editor. Art directed still photography and assigned illustrations for FOB and features. Oversaw all freelancers and designers, making sure deadlines and quality was met. Worked closely with Editor-in-Chief on cover design and all front of book pages. Stepped into the Design Director position when needed, editing and designing features.
ART DIRECTOR Art Direction / Design After New Woman was acquired by Rodale Press I was engaged to develop a neoteric design for the magazine's relaunch. With an emphasis on beauty and health, the intent was to establish a more streamlined modern publication yet remaining approachable.
The photography reflected our goals and we kept the design simple and clean. We worked with David Berlow from the Font Bureau to design a cleaner logo to emphasis the new direction.
CONTRIBUTING DESIGNER Design
One of my biggest passions is interior design and Elle Decor is my go to magazine for ideas and inspiration. So, being able to work here was a privilege. I was hired to design all front and back of book departments. Worked closely with Design Director, Editors and Production to assure a clean and well crafted magzine.
CONTRIBUTING ART DIRECTOR Art Direction / Design
Hired to be the Art Director overseeing all features and Cover design while Design Director was occupied doing a redesign of Magazine. Worked closely with Editor on cover selection and design and with art department on features. Was also involved in the initial development of the Redbook logo redesign.
Creative Director Art Direction / Design
Peace Bisquit Productions Proposed Cover Design
Warner Brothers Records Art Direction and Design
CD booklet 1
CD booklet 2
DESIGN DIRECTOR Art direction / Design
Mirabella's intelligent mix of style, culture and journalism was echoed in it's slogan "As smart as it looks". By directing all facets of creative my intention was to capture the core of the brand in the design and photography.
CREATIVE DIRECTOR Design / Illustration
Various design projects, branding, web design, packaging, prototypes etc.
Illustration and design for MGD apparel
Parent & Child Magazine. Proposed art direction Spring/Summer fashion shoot
Parent & Child
Parent & Child Magazine. Proposed Concepts and design
Erik R. Smith Inc.
Logo Design / Interior Designer
Branding for Chris Willis' record label.
Branding for conglomerate record label of Nena Cherry and Peace Bisquit Inc.
Chic Simple Magazine
Designer for prototype of Chic Simple. Magazine
Mont Blanc Desserts
Branding and package design for organic company based in Brooklyn, NY.
Designer for the redesign of Ambientes. A high end shelter magazine based in Spain.
Website and branding for Art Director Ron Gabriel ronconcocacola.com
ART DIRECTOR Art direction / redesign
Lead a complete redesign with the Creative Director. The main focus was to engage the over 40 demographic with a more journalistic yet streamlined design with more layers to it. We brought in new photographers and restructured the font of book as well as a new back of book section solely on health and food. In our efforts to modernize the brand we focused on two fonts, a serif and san-serif for most headlines and a slab serif for callouts, giving the pages a more elegant and modern feel.
House & Garden
A month after graduating from College I was hired to be the designer at House & Garden. My main responsibility was designing the front of book pages and special sections of the magazine. Needless to say it was a great first job that taught me the importance of photography in communicating a story.